Offroad
Smart Fortwo is the little car that could.
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This may be the best ad from Cannes you never saw (it won two Gold Lions in Film and Film Craft). This spot for Smart car by BBDO Germany shows a little Fortwo taking on a mighty off-roading challenge. It really is a determined little spitfire, as it continually gets stuck in situations bigger cars would have no problems getting out of. But don’t worry – this little car has its own place in the world where the big trucks and SUVs can’t even begin to compete.
Credits:
Advertiser: Smart
Agency: BBDO Germany
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