Oh baby

Pampers' super cute found footage.

This new Pampers commercial, by Saatchi & Saatchi EMEA, bills itself as the first user-generated YouTube spot, capturing several moments where babies are eating, sleeping and loving. We’re not sure about its claim to “first” (the Canadian Tourism Commission has been using UGC for a while, for example), but it’s certainly one of the most adorable. Who doesn’t love to see a baby smile?


Advertiser: Pampers (P&G)
Agency: Saatchi & Saatchi EMEA