Pitch app
Nike provides a laser playing field.
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It’s late. You and your buddies are getting out of work, home from the bar, or just chilling in the apartment. And you get the urge to play a bit of football (that would be soccer to North Americans). What can you do? Hitting up a random field to kick the ball around is so 2012. In Madrid, Nike and Doubleyou Barcelona designed an app that’ll summon a Nike truck to you location to project a pitch onto a flat surface, any time, anywhere. Balls, nets, buddies and dubstep soundtrack not included.
Credits:
Advertiser: Nike
Agency: Doubleyou Barcelona
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