Destination unknown
Heineken challenges consumers to change course.
Heineken and Wieden+Kennedy New York challenged commuters at JFK to a game of “travel roulette.” A giant board was set up, inviting travellers to push a button and commit to going to a destination unknown. One man apparently ended up with a trip to Cyprus, instead of Vienna, pocketing $2,000 to cover expenses (as well as a two-night stay in a hotel). Would you drop your vacation plans for the unknown? In exchange, he gave up six weeks with his grandparents. The OCD in us couldn’t handle the pressure.
Credits:
Advertiser: Heineken
Agency: Wieden+Kennedy New York
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