Departure roulette pt. 2

Heineken makes some wishes come true.

Heineken’s Travel Roulette stunt prompted lots of people to declare through social media that they’d drop everything for the chance to travel to a destination unknown. So the beer brand decided to find out how serious they were. ¬†They tracked down a number of folks and presented them with the big Departure Roulette board while the cameras recorded their reactions. Kudos to the consumers for being spontaneous and kudos to Heineken for showing the reaction of one dude who looks not so impressed that he’s going to Bucharest.


Advertiser: Heineken
Project: Departure Roulette
Agency: Wieden + Kennedy, New York
Executive Creative Directors: Scott Vitrone, Ian Reichenthal, Mark Bernath, Eric Quennoy