Mom song

Old Spice "Smellcomes" males to manhood.

In this odd, new spot by Old Spice and agency Wieden+Kennedy Portland, sad, serenading mothers lament that their boys have suddenly turned into men. The culprit, of course is the brand’s new Refresh Body Spray, which has women flocking to fellas once they spray the odour on. Of course, every guy knows that body spray makes them irresistible to the opposite sex, but that doesn’t explain why their moms are spying on them in improbable fashion. This one’s weird but wonderful, so enjoy, and check out the extended version below if you’re so inclined.

Brand: Old Spice
Agency: Wieden + Kennedy