The year of the you
TurboTax shows what tax payers are capable of.
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Memory recall can be taxing, if it has anything to do with numbers, names and notes. Though that’s not the case when recapping your year’s biggest and most momentous moments, such as bringing a child into the world or getting hitched. Software company TurboTax in the U.S. is currently punting its latest campaign, which applauds Americans for the big and little life moments they’re capable of carrying out, and later remembering for tax purposes. Who knew a company could make completing tax reports seem so epic?
Credits:
Advertiser: TurboTax
Agency: Wieden + Kennedy, USA
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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