Valentine’s Day ad blitz
Rounding up this year's most surprising, and questionable, spots.
We learned this week in ads promoting Valentine’s Day that sex lubricant and hair care brands are softies (and suckers for surprising twists); a beer brand shows it knows better than to simply hand out samples on the biggest retail day for wine and bubbly; and a flower company misses the mark and screws up its chances on the one holiday it was bred for.
Gun Oil
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Schwarzkopf
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Heineken
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FTD Beyond
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Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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