There’s always a moral to a fairy tale and bedtime story. One you likely never forget and carry with you always. And while this tall tale about Barry the free-living, milk-loving biscuit isn’t bookmarked for children’s books in bed (being that it’s a stop-frame animated commercial for brand Cravendale by agencies Wieden + Kennedy and Blinkink), it’s certainly not one you’ll be able to get out of your head (pun intended). We’ve said too much. Just watch the darn thing already.

Credits: 

Brand: Cravendale
Agency: Wieden + Kennedy London
Production company: Blinkink