Steady Pizza

Dominos ends pizza toppling for good.
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It’s as though advertising agencies have run out of slogans to write and photographs to capture. Not to state the obvious (if you’ve noticed what Taxi, Ogilvy and others are producing these days), but they’re slowly working less on traditional 30-second spots and glossy mag ads, and putting forth new product inventions such as Brazil-based Artplan’s “Steady Pizza” delivery cube for Dominos. If you’re like the many angry Instagrammers who have posted images of Dominos pizza after delivery disfigurement, then you’ll likely appreciate the translucent stabilization mechanism the agency created to help prevent a stack of pizza boxes from toppling over while in commute. The box sits snug on the back of a Dominos scooter, and seems to even have the safety of the driver in mind with its luminescent lights for night-time hauls (though, it doesn’t hurt to have bright branding on display).


Advertiser: Dominos
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Executive Creative Director: Roberto Vilhena
Creative Directors: Alessandra Sadock, Gustavo Tirre
Art Director: Augusto Correia
Copywriters: Henrique Louzada, Pedro Rosas
Creative: Leonardo Marçal
Project Manager: Guilherme Rahde
Operation Manager: Ronaldo Martins
Producers: Ana Paula Aguiar, Davi Vidal
Mock/Up / Designer: Osmar Souza
3D Artist: Marcello Pereira
Agency Producers: Ana Ourique, Daniel Fagundes, Marcela Monteiro
Production Company: Tycoon, Mouse House
Directors: Kiko Lomba, Bruno Miguel
Filmmaker/Designer: André Belaggio
Producer: Samara França
Photographers: Fernando Alan, Handam, Bruno Foscaldo
Product Engineer: Newton Natal Junior
Editor: Augusto Correia
Client Manager: Henrique Pamplona