Yoga baby

Wasa taunts American women with sweet Swedish life.
yoga baby

Sweden has many (many) attractive qualities. Why wouldn’t you love a country that gives mums and dads 480 days paid paternity leave, everyone five weeks paid vacation, and is said to be the most advanced country for women. Oh, and its people produce these, apparently, deliciously light crackers called Wassa that help you get fit the Swedish way and have your dreams come true (well, mostly if you’re an American woman and you don’t regularly see chiselled, handsome men in yoga-for-babies sessions at your local gym). We’re curious though, is this an ad for low calorie crackers or for Sweden tourism? Either way… sign us up!


Advertiser: Wasa Crispbread
Agency: StrawberryFrog