Trees of Christmases past
Wieden+Kennedy sells cards made out of abandoned holiday trees.
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We’ve seen a ritual take place, on the island in Toronto, where masses of old, dried out Christmas trees are burnt to the ground in a community bonfire. We hear some people send theirs to get pulverized and turned into mulch. And now, over in London at the Wieden + Kennedy offices, dead trees that once brought joy to homes for the month of December, are now being recycled to make Christmas cards. The agency collected a swatch of abandoned firs last year, then chipped and pulped them to make holiday cards. (Each card is going for £3 a pop, with the proceeds going to the Tree for Cities foundation.)
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