Back in the Friends era, there were no on-demand streaming services that offered an abundance of content from the couch, nor were there social media channels for such a service to execute killer promotions, like this one from Netflix. When the company added the ’90s show to its platform on Jan. 1, it also went out with an Instagram post that makes all others look like child’s play. First, the video loops through the titles of every episode ever made. Then, a viewer can press pause at any point, and the video stops on a random episode for them to watch. It’s so simple, yet so smart, and probably one of the best Insta-cutions we’ve seen in a while.

//instagram.com/p/xVJYqZJS6n/?modal=true