Keeping loved ones close by
Alzheimer victims are losing memories. So Samsung stepped in to help.
To borrow a phrase from one of my favourite blogs, I f&$#ing love science. Especially when brilliant people use technology to help solve seemingly insurmountable problems. Recently, a team at Samsung and BBDO Thailand used facial recognition software to help patients suffering from Alzheimer’s disease stay connected to their families longer. This idea is an example of science at its simplest, and it’s beautiful.
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This week’s Global is by Cory Eisentraut, VP creative director at Havas Worldwide Canada.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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