McDonald’s boxes for bikers
Tribal Buenos Aires helps peddle packaging for pedal people.
Finally! A way to carry our McNuggets on our Schwinns.
Tribal Buenos Aires has created a new, convenient package for a McDonald’s meal that can be easily transported via bicycle. First piloted in Copenhagen, the project then travelled overseas to Medellin, Colombia, and the new package will soon be brought to a couple of other major cities in the world.
No word yet on when Canada can expect its McBike packaging, so we’ll have to settle for regular ol’ bike baskets. Sorry, hipsters.
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Credits:
Advertising agency: Tribal Buenos Aires, Argentina
Creative VP DDB Group: Hernan Jauregui
General creative director: Walter Ioli
Account director: Sebastian Zuddio
Creative directors: Leo Orsolini, Juan Calvo
Account supervisor: Gonzalo Semperena
Digital PR manager: Florencia Lujani
Social media manager: Gabriela Fernandez Sanchez
Advertising agency/execution: DDB, Copenhagen, Denmark
Client services director: Thomas Sonberg
Art director: Kasper Dohlmann
Copywriter: Clara Therese Prior-Knock
Final artwork: Dorthe Gerhard
Account manager: Katja Thorhauge
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