Less than a week into the Rio games, it’s no surprise that we’ve seen Olympic-themed spots trying to sell us everything from phones to flights to food (which no athlete would ever put in their outrageously sculpted bodies). But Olympic pornography? Come on.

PornHub’s logic goes something like this: Rio is a sexy city (especially when it’s hosting an Olympic village), but there are mosquitoes carrying the Zika virus, which can be sexually transmitted. Therefore, don’t have sex – watch porn instead. Or, as the company puts it: “We know that when it comes to sports, the best way to avoid injuries is by watching from your seat.”

Enter PornHub as public service provider. To lead travellers away from temptation, it’s giving away free premium memberships for the duration of the games to those in Rio. “Because if you have to play an individual sport, at least you can do it with the best material possible,” the cartoon video says.

The site has even created a special search category by country, for a different kind of Olympic leaderboard. All pretty clever, until this tagline: “Remember: It’s not the taking part that counts – it’s the wanking part that counts.”

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