Perhaps you don’t want to have the bread crumble complexion of a crispy deep-fried chicken, but that doesn’t mean you don’t want to smell like one.

That’s the dream, right?

The ol’ Colonel at KFC is peddling the brand’s new-and-only sunscreen product – one that not only protects your skin from the harmful effects of the sun, but magically tans your skin while making you smell like a bucket of fried meat.

The “Extra Crispy Sunscreen” has apparently helped people from avoiding “embarrassing sunburns” that have had painful effects on a person’s social life, as well as saved people’s bank accounts from purchasing fancy-shmancy sunscreens that simply don’t work (it’s free).

Sadly, stocks didn’t last long (though we’re pretty sure there was no stock to start), but the brand has left up the promotional videos, featuring always-tanned George Hamilton, and a stupidly funny product website for you to enjoy. This product makes no sense, but we just can’t seem to stop ourselves from wanting a starter pack to try at home.

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Via AdWeek