A backwards duel

Audi created an ad that starts at the end and shows the ridiculous hijinks inspired by car envy.
Screen Shot 2016-09-26 at 11.32.39 PM

Just like the presidential debate last night, we’re not sure who the triumphant one is in Audi’s “Duel” spot below. We bring politics into the conversation because (a) who isn’t talking about Clinton vs. Trump this morning?, and (b), the spot was actually created with the two antagonists fighting it out as inspiration.

The “Duel” spot, which aired during the debate in the States last night, starts with a man and a woman in the final second of a vicious battle. It runs for a minute and a half in backwards motion, and continues through a series of over-the-top fighting scenes (reminding us of the must-see “Breezeblocks” music video from artist Alt-J) as the two fight over something “beautiful.” One guess what the car brand believes that something is?

Via AdWeek


Advertiser: Audi
Agency: Venables Bell & Partners
Founder, Chairman: Paul Venables
Partner, Executive Creative Director: Will McGinness
Creative Director: Justin Moore
Creative Director: Erich Pfeifer
ACD/Copywriter: Matt Keats
ACD/Art Director: Matt Miller
Director Of Integrated Production: Craig Allen
Senior Producer: Matt Flaker
Producer: Gabby Gardner
Production Company: Rattling Stick
Director: Ringan Ledwidge
Director of Photography: Greig Fraser
Head of Production: Richard McIntosh
Executive Producer: Joe Biggins
Executive Producer: Jeff Shupe
Line Producer: Greg Haggart
Stunt Coordinator: Robert Alonzo
Production Designer: K.K. Barrett
Editing Company: Work Editorial
Editor: Rich Orrick
Assistant Editor: Mike Horan
Executive Producer: Marlo Baird
Producer: Brandee Probasco
Music Company: Woodwork Music
Music Composer: Philip Kay
Music Coordinator: Andy Oskwarek
Sound Design/Final Mix: The Sound Lab at Technicolor
Executive Producer: Debbie Gonzalez
Lead Sound Designer/Mix Engineer: Scott Gershin
Sound Designer: Johannes Hammers
VFX: The Mill
Executive Creative Director: Phil Crowe
VFX Supervisor: John Shirley
CG Lead: David Lawson
VFX Senior Producer: Anastasia von Rahl
VFX Associate Producer: Karina Slater
Colorist: Greg Reese
Head Of Brand Management: David Corns
Brand Director: Chris Bergen
Brand Supervisor: Justin Wang
Brand Manager: Abu Ngauja
Project Managers: Talya Fisher, Leah Murphy


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