She/Her(shey)
We've got one word for this International Women's Day effort: sweet.
Sometimes campaigns around International Women’s Day can seem a little cutesy, a little sweet. Well, this effort by Hershey’s might have a good amount of sugar in it, but we consider it anything but sweet. It’s edgy, it’s forward and damn, it’s creative.
Working with BETC São Paulo, Hershey’s took a creative approach to its packaging that built upon its name. This Stimulant editor will readily admit that she didn’t realize that Hershey’s name is comprised of two pronouns (Her/she – get it?), but that became the jumping off point for six different artists who were tasked with creating a series of wrappers for Hershey’s that reflected their tastes, their visions, their passions.
The artists chosen were illustrators Ana Flávia (@affnana) and Alessandra Lemos (@loleland), writer Luiza Mussnich (@luizamussnich), post Camila Lordelo (@euliricas), and musicians Yzalú (@yzalu) and Bruna Mendez (@brunamendez). The campaign incorporates their art through packaging, written copy and even QR codes linking to the musicians’ respective songs. The wrappers include either the “Her” or the “She” of the Hershey name, fashioned into phrases like “She sings” or “Her illustrations.” Hershey’s is going further in-depth with a showcase of the artists’ talents online and on social media.
One word: sweet.
The campaign launched March 5.
Credits
Client: Hershey’s
Agency: BETC/Havas
CCO: Erh Ray
Executive creative director: Andrea Siqueira
Creative director: Andrea Siqueira, Gabriel Sotero e Murilo Melo
Creative team: André Batista, Diego Canhisares, Fernanda Peka, James Döring, Milena Cabral, Rodrigo Casanovas.
Account: Fernanda Modena, Izabel Petegrosso e Renan Santos
Media: Carlinha Gagliardi, Carlos Jordão, Julia Camargo e Dorilangio Souza
Strategy: Agatha Kim, Renato Duo, Mirella Nascimento, Milena Nakata, Isabela Cury e Jessica Scaraficci
Producer: Anna Luisa Ferraz, Andrea Carmassi e Priscyla Farina
Artists: Ana Flávia, Bruna Mendez, Camila Lordelo, Lole, Luiza Mussnich e Yzalú
Voice of the film: Yzalú, cantora participante do projeto
Photographer: Genga Estúdio
3D producer: Origolab
Editing: Tiago Hasegawa
Sound production: Jamute
Account: Kiki Eisenbraun e Sabrina Geraissate
Coordinator: Juliana Zuppo e Cassia Garcia
Sound design: Fernanda Galetti
Advertiser: Marcel Sacco, Emerson Cação, Rodrigo Campos, Larissa Schreiner e Ana Fontes
amoxil tablets – amoxil for sale online buy amoxil tablets
cheap amoxicillin for sale – https://combamoxi.com/ order amoxicillin for sale
brand fluconazole 100mg – on this site diflucan 200mg pill
order fluconazole 100mg without prescription – https://gpdifluca.com/ diflucan cost
lexapro over the counter – https://escitapro.com/# lexapro order
purchase escitalopram pills – https://escitapro.com/ cheap escitalopram 20mg
order cenforce 50mg for sale – cenforce 50mg for sale order cenforce pills
cenforce 50mg cheap – cenforce order cenforce cheap
cialis tadalafil 5mg once a day – site tadalafil tablets 40 mg
cialis pills – https://ciltadgn.com/ how much does cialis cost at cvs
where can i buy cialis on line – https://strongtadafl.com/# cialis for pulmonary hypertension
what doe cialis look like – https://strongtadafl.com/ canadian pharmacy tadalafil 20mg
viagra 50 – strongvpls sildenafil 50 mg cost
The thoroughness in this piece is noteworthy. buy gabapentin 600mg pill
I am in point of fact delighted to glance at this blog posts which consists of tons of profitable facts, thanks towards providing such data. prednisone and rheumatoid arthritis
This is a topic which is in to my heart… Myriad thanks! Quite where can I lay one’s hands on the contact details due to the fact that questions? comprar provigil colombia
With thanks. Loads of conception! https://prohnrg.com/product/orlistat-pills-di/
Greetings! Jolly productive suggestion within this article! It’s the crumb changes which choice obtain the largest changes. Thanks a portion towards sharing! https://ursxdol.com/augmentin-amoxiclav-pill/
This is the description of content I have reading. https://prohnrg.com/product/rosuvastatin-for-sale/