Cadbury makes a batch of ‘Mini Egg Nog’

Ogilvy's mini baking video shows Canadians spending the holidays at home that Mini Eggs aren't just an Easter treat.
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Cadbury is really leaning into the “mini” part of Mini Eggs to come up with a festive holiday treat.

In the mode of those instructional baking videos that became so popular this year, the viewer gets a step-by-step guide on how to make egg nog out of Mini Eggs in a size-appropriate kitchen. A giant human hand goes through the 15-step processes, from dicing up a Mini Egg with a mini knife to using a mini measuring cup to add sugar to a mini bowl of four “mini yolks.”

Cadbury is seeding the notion that Mini Eggs aren’t just an Easter thingĀ – they’re available year round – by tying them in with Yule traditions. So Mini Egg nogification is actually a logical link – according to the latest from Statistics Canada, nearly six million litres of eggnog are sold in a typical December.

Ogilvy created the video, which is appearing across digital and social channels.