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Some people may claim that paper is on its way out, but Xerox is out to prove it’s only progressing. In its new spot, by Y&R New York, the eponymous paper-photocopying company tells its story of innovation and diversity (it prints counterfeit-proof packaging eh?) through the magic of stop-motion animation. With each picture printed on a sheet of paper, the story takes the digital look and gives it an old-school hard copy feel. We’ll shelve our “green” concerns over how many trees might have died for this project because it’s quite cool and beautifully done.

Credits:

advertiser: Xerox
agency: Y&R, New York
ECD: Jim Radosevic
AD: Kleber Menezes
copywriter: Corey Rakowsky
executive producer: Robert Beck
producer: Craig Sklaver
production company: Psyop / Blacklist
director: Psyop / Cisma
CD: Laurent Barthelemy, Denis Kamioka
Psyop executive producer: Lucia Grillo
Blacklist executive producer: Adina Sales
producer: Ave Carrillo, Erik Gullstrand
live action producer: Gabi Hahn
VFX supervisor: Joerg Liebold
designers: Naomi Chen, Eunice Kim
editor: Sam Goetz
storyboard artist: Ben Chan
lead technical director: George Smaragdis
animation: Ryan Moran, Helene Park, Sophie Gate
VFX: George Smaragdis, Jordan Harvey
light: Fabio Piparo
lead tracking: Bogdan Mihajlovic
compositing: Herculano Fernandez
flame: Aniello Zampella, Fabien Coupez
live action production company: Parnoid BR
executive producer: Egisto Betti
production manager: Gabi Hahn
first assistant directors: Camila Andreoni, Renata Salloum
director of photography: Pierre Kerchove
AD: Olivia Helena Sanches
stop motion: Fabio Yamagi, Banzai Studios