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We loved kaleidoscopes as kids, but sadly, as we grew up they became uncool. Imagine our delight when we spotted this human kaleidoscope, by Amsterdam based We Are Pi, promoting the TEDxDoha conference. We’re not entirely sure what the people or the ‘scope have to do with ideas worth sharing, but it’s a hypnotic, beautiful piece, especially when coupled with the addictive rhythmic beat. We’re sold. We’ll take two tickets to Doha please.

Credits:

advertiser: TED conference
agency: We Are Pi
CD: Hobson-Chant
strategy: Alex Bennett-Grant
agency producer: Jamie Nami Kim
director: Körner Union
production company: Big Productions Paris
producer: Raphaël Carassic
DOP: Laurent Tangy
set designer: Laurent Tesseyre
dhoreographers: Icouldneverbeadancer
editor: Matthilde Carlier
wardrobe: Elisabeth Rousseau
hair & make-up: Avril Carpentier
line producer: Nicolas Avram
head of post-production: Natacha Dolar
post-production: Mikros Image
music artist: Yasmine Hamdan
producer: Toolbox Audio
sound design: WAVE Amsterdam