Philips augments reality
The grooming co. gives hair to the hairless.
[iframe_youtube video=”5eErLNDmdoo”]
How do you convince a bunch of baby-faced Taiwanese men to invest in a facial hair trimmer? Give them hair of course. With its patented augmented reality technique, Philips and OgilvyAction Taiwan de-teched the stunt and put mustaches onto clear mugs in salons, so that men could see what they looked like with a macho ‘stache. No apps, no phones, no tech required. The results video, with its cheesy ‘70s game-show feel makes this promo so much more effective.
Credits:
advertiser: Philips
agency: OgilvyAction Taiwan
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply