Airport takes flight
LAX taps Moment Factory for a high-flying experience.
[iframe_vimeo video=”68789136″]
Los Angeles’ LAX and Montreal-based Moment Factory teamed up to create an immersive multimedia experience for the airport’s new wing. The content – 62 short videos reproduced on giant screens throughout the hub – was meant to show off L.A. to the world. It included everything from a giant, old-school train station clock, to footage from Rio, South Africa and of course, L.A. Some of the video is interactive, shifting as passengers move past it. Sure beats that trashy magazine you brought along for entertainment.
Credits:
Advertiser Los Angeles World Airports (LAX)
Agency: Moment Factory
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply