Jump store
Adidas trades leaps for shoes.
[iframe_youtube video=”iXJEcPQQ0SU”]
Adidas has opened the (probably world’s first) jump store, where in order to get a pair of kicks, you’ve got to soar. Working with TBWA\London, the pop-up shop, as well as the gathered crowds and the resulting video are pretty spectacular. Though two very important issues come to mind: 1) what about the vertically challenged? 2) Despite the pretty awesome soundtrack, is anyone else left singing Kris Kross’ “Jump” afterwards? Missed soundtrack opportunity?
[iframe_youtube video=”010KyIQjkTk”]
Credits:
Advertiser: Adidas
Agency: TBWA\London
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