You’re getting sleepy…
Ikea uses hypnosis to show customers their future.
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OK, we’re no hypnotism enthusiasts, but we are pretty impressed by the work of well-known Justin Tranz, who brings his talents to Ikea in an online video series for the retailer. The future isn’t very rosy for this couple, but at least they’ll have a sleek looking bathroom.
The full video of the first of two experiments is below, along with an interview with the hypnotized and a chat with Tranz explaining hypnosis.
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Credits:
Brand: Ikea
Agency: Forsman & Bodenfors
Director: Andreas Nilsson
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