Looking lively
Canal+ puts cameramen in the heart of the action.
[iframe_youtube video=”aUDbLqgyUHc”]
The lengths cameramen will go to bring TV viewers right into the action. You may recall the cameraman in this Powerade ad, who flat outruns the competition around an Olympic track. Now, these camera operators covering Ligue 1 football in France prove they’ve mastered the art of the dive, in order to bring close-up action to viewers. We imagine the weekend pick-up games between this lot must get pretty competitive.
Credits:
Brand: Canal+
Agency: BETC
Executive creative director: Stéphane Xiberras
Creative director: Olivier Apers
Artistic director: Thomas Renaudin
Copywriter: Paul Delmas
Traffic: Coralie Chasset
Strategic planning: Sarah Lemarie, Maria Galleriu
Tv producer: David Green
Sound production: Kouz
Production: Henry de Czar
Post-production: Digital District
Director: Bart Timmer
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply