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What do you do when you’re a company like Audi, trying to infuse technology in its products while dealing with an audience that may or may not be harboring Luddite-esque feelings about the way the world is evolving? U.S. agency Venables Bell & Partners has created a spot that shows, no matter how many delivery drones (here’s looking at you Amazon) are waiting to swoop in, that technology can still be your friend. With plenty of references to the classic The Birds, workers in the spot bolt from their office and run across the parking lot as the drones swoop in from overhead. The only person safe is our handsome hero as he gets into his Audi A6 and uses its built-in tech features to escape his pursuers. You see, technology isn’t always something to be feared.

Credits:

Brand: Audi
Agency: Venables Bell & Partners
Founder, Chairman: Paul Venables
ECD: Will McGinness
Creative Director: Tyler Hampton, Lee Einhorn
Art Director: Greg Wyatt, Byron Del Rosario
Copywriter: Bryan Karr
Director of Integrated Production: Craig Allen
Executive Producer: Mandi Holdorff
Producer: Hannah Murray
Acct Director: Justin Pitcher
Acct Manager: Oliver Glenn, Natalia Montero
Prod Company: MJZ
Director: Dante Ariola
DP: Matthew Libatique
Executive Producer: Scott Howard
Line Producer: Natalie Hill
Editorial: Rock Paper Scissors
Editor: Adam Pertrofsky
Asst Editor: Marjorie Sacks
Executive Producer: Angela Dorian
Producer: Shada Shariatzadeh
VFX: The Mill
VFX Supervisor, 2D Lead: Gareth Parr
VFX Supervisor, 3D Lead: Simon Brown
Creative Director: John Leonti
Executive Producer: Enca Kaul
Producer: Chris Harlowe
Production Coordinator: Karina Ford
Music: Elias Arts
ECD: Vinnie LoRusso
CD: Mike Goldstein
EP: Vicki Ordeshook
Head of Production: Katie Overcash
Sound Design: Brian Emrich, Trinitite
Mix: Loren Silber, Lime Studios