The French do it best
Air France paints a colourful picture with an in-flight (fashion?) video.
[iframe_youtube video = “0N3J6fE-0JI”]
Air France’s new in-flight video, by agency BETC, is a real head-scratcher. We can’t decide if we’re watching a Gap commercial or a Wes Anderson short. It’s not your average we’ve-seen-this-a-million-times-before in-flight spot, which, for us, just signals when to close our eyelids and fall into a slumber. And while it does a good job at keeping us awake to hear the important stuff, we’re not quite sure if we can follow along. The choreography and colours are just too bloody distracting.
Credits:
Brand: Air France
Agency: BETC
ECD: Rémi Babinet
CD: Jasmine Loignon
CW: David Soussan
AD: Marie-Eve Schoettl
Assistant AD: Michael Madou
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