Don’t be that guy
Gander Mountain has some useful tips should you get lost without GPS.
Credits
| advertiser: | Gander Mountain |
|---|---|
| agency: | The Richards Group |
| creatives: | Dustin Ballard, Nick Munoz, Mike Renfro |
| agency producer: | Paul Nelson |
| account managers: | Scott Crockett, Trent Walters |
| prodco: | Skunk |
| executive producers: | Matt Factor, Shelly Townsend |
| producer: | Scott Craig |
| director: | Jim Hosking |
| DoP: | Marten Tedin |
| post production: | N2O Editorial |
| executive producer on Post: | Lisa Hill |
| post producer: | Barbara Sanders |
| editor: | Jasyon Limmer |
Getting lost without GPS, as this ad for Gander Mountain by Dallas-based The Richards Group shows, can be somewhat horrifying. While there are certain techniques that can help you, the retailer thinks you’d still be better off swinging by to pick up a GPS unit. We’re not sure what’s more horrifying: not having GPS while lost in the woods, or the fact that society is apparently so out of touch with the wilderness that the natural reaction would be to rely on the tactics used in this spot.
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