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A new online video from Wieden + Kennedy London follows Orri, a boy who delivered messages that came into the only telephone in his small Icelandic town in the 1960s. What gave him the strength to run around town, over mountains and through blizzards, no matter how brief, inconsequential or kind of sad the messages were? Arla Skyr yogurt, of course. The Icelandic yogurt brand is now available in the U.K., and what better way to establish the new brand with Brits than a video that both shows the impossible benefits a bowl of the stuff provides each day and features a series of very, very dry jokes.

Credits:

Brand: Arla Foods
Agency: Wieden + Kennedy London
Client Lead: Sam Dolan
Creative Directors: Dave Day, Larry Seftel
Copywriters, Art Directors: Thom Whitaker, Danielle Noel
Executive Creative Directors: Tony Davidson, Iain Tait
Agency Executive Producer: Danielle Stewart
Group Account Director: Katherine Napier
Account Director: Will Hunt
Account Manager: Maria Kofoed
Head of Planning: Beth Bentley
Planning Director: Theo Izzard-Brown
Planner: Rachel Hamburger
TV Producer: Matthew Ellingham
Creative Producer: Michael Winek
Production Company: Blink
Director: Dougal Wilson
Executive Producer: James Studholme
Line Producer: Ewen Brown
Director of Photography: Karl Oskarsson
Editing Company: Final Cut
Editor: Joe Guest
Post Producer: Julie Evans
Executive Post Producer: Julie Evans
Visual Effects Company: MPC
Visual Effects Supervisor: Bill McNamara
Flame Artist: Tom Harding
Visual Effects Producer: Julie Evans
Colorist: Jean-Clément Soret
Titles, Graphics: MPC
Music, Composer: Alex Baranowski
Sound Designer: Anthony Moore
Producer: Becs Bell
Mix Company: Factory
Mixer: Anthony Moore
Producer: Becs Bell

Online Films:
Art Directors, Copywriters: Toby Moore, Selena McKenzie
TV Producer: Greg Hemes
Production Company: TrueNorth
Editing Company: WracK