Escape with film
Nothing says 'sweet' like a Silver at the Young Lions Film competition at Cannes.
Proving that there is most certainly hope for the future of the Canadian ad industry, Joel Pylypiw and Chris Booth of DDB Toronto brought home a Silver from the Young Lions Film competition at the Cannes Lions International Advertising Festival. They developed this animated effort for FilmAid International, a non-profit organization that brings films to refugees around the world for entertainment and education. Film certainly provides some measure of escapism for everyone, but there are obviously those who need a means to escape reality more than the rest of us. These two gents certainly nailed that message with this one.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply