Six feet of truth
Female fibbers - feel free to drop the 'age' bomb.
Credits
| advertiser: | Olay |
|---|---|
| agency: | Saatchi & Saatchi, Johannesburg, South Africa |
| CD: | Bennie Du Plessis |
| ADs: | Tessa Gallon; Lawry Schwartz, Jp De Villiers, Keshia Meyerson, Musa Sithole |
| copywriters: | Dominique Cuzen, Russell Grant |
| photographer: | Simon Scholtz |
| producer: | Scot Aitken |
| account supervisor: | Carla Stanbridge |
| account manager: | Skye Capazorio |
| planner: | Adene Van Der Walt |
It must be a sign – there’s no need to lie about your age anymore, ladies (yeah, you know who you are). That’s how Olay wants women in Johannesburg to feel in response to these two-metre high lawn installations, which say ‘Watch me world! I am a 42-year-old woman, hear me roar!’. *Hair flip. Pose.* And by the by, 40 is NOT the new 30. It’s 40. It’s just looks a whole lot better (thanks to Olay).
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply