Who’s been a naughty girl? ;)
Just in time for Valentine's Day, Dutch S&M magazine Massad has launched this cheeky campaign.
Credits
| advertiser: | Massad |
|---|---|
| agency: | New Message, Amsterdam |
| AD & copywriter: | Joppe Andriessen |
To promote Massad, a Dutch S&M magazine, Amsterdam-based New Message employed on-your-assvertising. The agency enlisted Dutch porn actress Sofia Valentine to visit some S&M parties and take the paddle to some partygoers. After a proper spanking, a red mark reading ‘Massad the SM Magazine’ was left on the spankee’s bum. No word on ROI for this effort yet.
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