US vs. Versus
The OAAA just wants everyone to get along.
Credits
| advertiser: | Outdoor Advertising Association of America |
|---|---|
| agency: | Taxi, NY |
| CCO: | Paul Lavoie |
| XCD: | Ron Smrczek |
| CD: | Jason McCann |
This campaign, launched the day after the American election, is something of a showcase for the capacity of the OOH medium. It was put together by Taxi in New York for the OAAA, and aimed to spread hope and unity by shifting Americans’ mindsets from ‘vs.’ to ‘us.’ The ads appeared on digital OOH displays from Nov. 5 to 12 with the simple message that adversarial is out, togetherness is in.
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