After the tragic one point (one, single point?!) loss by our beloved Toronto Raptors Monday night I think I can speak for all Canadians when I say: we needed a Nav Bhatia Superfan documentary.

And Tim Hortons delivered. The coffee chain, which has sponsored the Raps for almost as long as Bhatia has been a superfan, dropped a mini-doc called “Courtside Seat A12” to perk us all up.

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“Tim Hortons has been a part of my daily routine since I moved to Canada 35 years ago, so when they approached me asking to share my story as a proud Canadian, the answer was absolutely yes!,” said Bhatia in an emailed statement. “That cup of coffee with two cream and one sweetener has been with me through everything, and I am proud to hold it everyday.”

Our answer to this superman’s enthusiasm for seemingly everything is yes! Yes! Yes! This jolt of marketing genius is just what we needed to keep us energized as we keep our claws crossed for the Raps to take it in six!

Credits

Advertiser: Tim Hortons
Agency: GUT Miami
PR: North Strategic
Production Co.: Spy Films
Editing: School Editing