Jonathan Paul
The Kev-head wall
A copywriter’s crowd-sourced prank.
The Browns
Kia points out the consequences of drunk driving.
Aging
Mitchell Eye Centre takes the age out of eyewear.
Sideways
Dynamic points investors in the right direction.
The Great Happyfication
Coke spills the secrets of happiness.
To fly
British Airways gets retrospective.
Zombiology
Call of Duty does its research.
Swears
Greenpeace celebrates its 40th with the f-word.
Arena
Verizon decimates some droids.
The code
Heineken lays down the rugby laws.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
