Jonathan Paul
Singh is king
Reebok helps a cricketer get animated.
It’s personal
Mini offers five minutes of fame.
The pride flag
PFLAG Canada raises flags and awareness.
That’s hot
Gold’s Gym helps you feel the burn.
Quick draw
Pictionary traps a cartoonist in a photobooth.
Illuminating
Coca-Cola says thank you.
Big on Audi
Audi makes music for bunnies.
Thunderstruck
Telus rocks out.
Brightest morning
Tropicana lets a little more sunshine in.
Under pressure
Canadian Tire puts artistic pressure on winter grime.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
