Matthew Chung
Makeup crash test
Mini deploys airbags inside a public washroom.
Ding dong
ONPHA invites people to ring the bell for affordable housing.
Fruit mashup
Philips blends fruit without the blender.
Colourful defence
An infant is no match for Sico paint.
Making food shine
Quebec’s Milk producers literally light up food… with butter.
Crack consumes
Beetle larvae eat through this poster of a user’s face.
Advertising is…
Y&R turns social media into a Times Square mosaic.
Stuck on you
Orphea’s billboard sticks it to annoying insects.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
