Megan Haynes
Global Big Mac
McDonald’s proves it’s universal.
8-bit subway map
Toronto gets a Super Mario Bros-inspired underground.
Ad rants
Burnt out industry folk tell us how they really feel.
Ungrumpy old men
Nike proves age is just a number.
Security camera
Coca-Cola looks at the world differently.
Defeat denial
CAMH breaks down stereotypes.
Rugbeer
Salta rewards manliness with a cerveza.
The Sevens
Secret Location wants you to give them a call.
Roller coaster
Ontario Savings Bonds promise a smooth ride.
Epic Stride
The gum plays it suave.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
