[iframe_youtube video = “WwsOy3SP8ek”]

Waste is so 2013. Welcome to an era where trash is being rehashed, where people and brands are finding that when you waste not, you want not, and where refuse recycling is becoming more of a collaborative effort. Such is the case with brand Coca-Cola and musician Will.i.am’s Ekocycle brand. With this company, the two not only help to turn used plastic Coke bottles into something beautiful, such as shirts and caps, but now they’re handing over the responsibility and rewards to consumers by inviting them to purchase its new Ekocycle Cube 3D printer. The product uses the plastic from Coke bottles to print small objects, from ornaments to shoes to vases (in Coca-Cola’s signature colours of course), and costs just over a grand. But you can bet that puppy will pay for itself (think, cell phone cover stand at your nearest flea market).

Via Design Taxi