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Why would anyone deny a phone its life purpose? It rings. You pick it up. Easy as pie. So when next you’re in a Samsung store, quietly and ever so gently browsing the merchandise, and you happen to hear one of the phone devices yelp out with a “ring, ring” — for heaven’s sake, answer it please. You’ll be saving the rest of us from hearing the annoying buzzing, and better yet, you could win the phone in a surprise promotion that’s meant to get people to touch, hold and otherwise marvel at Samsung’s new Galaxy Alpha phones. Hey, if people can line up for days (and days) outside an Apple store, we’re sure there are some other crazies with enough patience to run from store to store on a wild phone chase.

Credits:

Brand: Samsung
Agency: DDB Stockholm
Business Director: Jacob Sandström
Account Director: Jasmine Riahi
Account Manager: Rebecca Jerndahl & Susanne Ytterlid
Creatives: Julia Stenius & Daniel Mencák, Fredrik Lund & Linus Östholm
Planner: Patrick Wilkorsz
Digital Director: Andreas Fabbe
Digital Account Director: Katarina Mohlin
Digital Account Manager: Christian Stephens
Digital Designers: Martin Runfors & Dennis Phang
Graphic Designer: Tor Westerlund
Copywriters: Johan Alm & Tor Dickson
Production Company: House
Retail Agency: Workshop