Not so Lucky

Your Windrunner will protect you on any epic adventure.


advertiser: Nike Sportswear
prodco: Robot Films
director: Chris Robinson

To launch its new Sportswear division, Nike asked director Chris Robinson of Robot Films to produce three three-minute-long webisodes for its 3×3 campaign. The shorts feature the adventures of Lucky, a struggling production assistant seeking to become a music video director in L.A., all the while sporting his Nike Windrunner running jacket. Robinson is one of three directors that were hand-picked by Nike Sportswear to shoot webisodes showcasing the jacket.