Why so serious?
Dance with the devil in the pale moonlight.
One of the three Cyber Lion Grand Prix winners was “Why So Serious?” a alternate reality game (ARG) around The Dark Knight that spread from the web to send millions of Jokers and masked vigilantes out into the night in 75 countries the world over. Following narratives that link that movie to the prequel Batman Begins, players found clues to solve puzzles and unlock content like exclusive movie trailers. The company behind the biggest and best comic book nerd-out ever is 42 Entertainment – who also won a Cyber GP last year for Nine Inch Nails ARG ‘Year One.’ Send a resume like 50,000 of your friends and enemies…
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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