A beer’s life
Heineken wants beer drinkers to always be there for its bottles.
Credits
| advertiser: | Heineken |
|---|---|
| agency: | McCann Erickson, Dublin |
| CD: | Shay Madden |
| AD: | Ray Swan |
| copywriter: | Emma Sharkey |
| agency producer: | Genie Dorman |
| prodco: | Stink |
| director: | Martin Krejci |
| post production: | The Mill, Absolute |
This spot by McCann Erickson in Dublin flashes the life of a bottle of Heineken before the viewers’ eyes, poignantly noting that every life of every bottle is precious. We couldn’t agree more. Beer must be cherished. Cared for. Wherever there is a beer in peril, we’ll be there.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply