Eminem relapses
We're not sure what's scarier: all the blood, Eminem, or the pensive mannequin.
Credits
| advertiser: | Interscope Records |
|---|---|
| artist: | Eminem |
| song title: | 3 A.M. |
| agency: | Omelet |
| ECD: | Shervin Samari |
| ACD: | Sarah Cathcart |
| senior interactive AD: | Alex Voltz |
| copywriter: | Ryan Stoner |
| interactive designer: | Mat Aihara |
| DOP: | Peta Martin |
| interactive producer: | Chad Bauer |
| video producer: | Johnny Stewart |
| executive producer: | Steven Amato, Ryan Fey |
| prodco: | Robot Films |
| director: | Syndrome |
| EP: | Rosanne Cunningham |
| producer: | Clark Jackson |
| DP: | Brandon Cox |
| editor: | David Blackburn |
| director’s rep: | Robin Frank Management |
| video commissioner: | Randy Sosin |
This really, really cracked commercial is one part of an integrated multimedia campaign promoting rapper Eminem’s new album, Relapse, developed by LA-based Omelet. The effort also includes print ads, OOH and viral components and an experiential website that are all just as creepy as the commercial. The creative revolves around the music video for a track off the album called ‘3 A.M.,’ which was helmed by directorial collective Syndrome. We suggest that if you plan on sleeping sometime soon you think twice before taking a peek at that gruesome bad boy, but if you really want to, click here. Just remember, we warned you.
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