Film Craft Lions

stimulant thinks Canada has a shot at the newest Cannes category, and would put money on Target's craftiness for Newfoundland and Labrador Tourism.


advertiser: Newfoundland and Labrador Tourism
agency: Target
CD/AD: Tom Murphy
creative group head: Jenny Smith
writer: Terri Roberts
account director: Catherine Kelly
senior account manager: Ernie Brake
agency producer: Heikki Kuld
producer: Andrew Sulliman
director: Alar Kivilo
prodco: Avion
editing company: Rooster
editor: Mick Griffin
music company: Eric Harry Music

The Cannes Lions International Advertising Festival has a brand new category for 2010. The Film Craft Lions will be awarded based on the quality of an ad’s direction, copywriting, cinematography or editing, as well as music, sound design or animation. The level of the emotional bond and whether the craft of the work adds to the idea will also be taken under consideration. We think ‘Ancient Land’ by St. John’s-based Target is a Canadian shoe-in.