Running expansions
Asics breaks it down for running enthusiasts.
Credits
advertiser: | Asics |
---|---|
agency: | Amsterdam Worldwide |
executive CD: | Richard Gorodecky |
CD: | Andrew Watson |
copywriter: | Moritz Grub |
AD: | Regner Lotz |
planners: | Jonathan Fletcher, Ben Jaffe |
senior producer: | Samantha Koch |
account team: | Nicolette Lazarus, Paula Ferrai, Romain Lauby |
prodco: | PostPanic |
director: | Mischa Rozema |
executive producers: | Ania Markham, Jules Tervoort |
producer: | Annejes van Liempd |
As this short film by Amsterdam-based Amsterdam Worldwide for Asics illustrates, the technology and craftsmanship that goes into assembling every Asics sneaker is so captivating, the world slows down. Even the denizens of the forest – the wide-eyed deer, the illuminated moth – can’t help but stare in amazement. Of course, to the runner, they’re just shoes.
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