Catch them if you can

Samsung takes over YouTube with some beautiful butterflies.


advertiser: Samsung
agency: Muse, Amsterdam

Created by Amsterdam-based Muse, Samsung brings us the first-ever game takeover on YouTube. It’s an extension of their groundbreaking 3D commercial projection on the historic Beurs van Berlage building in Amsterdam in May. What looks like a normal YouTube video suddenly commands attention when the screen starts to crack and butterflies emerge. Next you’re sucked into a game, clicking on as many butterflies as possible for the chance to win a Samsung 3D LED TV. The experience is an unexpected little gem; and rightly so, because if you’re going to be the first at something, might as well make it great.