The Swedish job
Mini makes the hunter become the hunted FTW.
Credits
| advertiser: | Mini |
|---|---|
| agency: | Jung von Matt, Stockholm |
| executive CD: | Johan Jager |
| AD: | Daniel Wahlgren |
| copywriters: | Magnus Andersson, Erik Wingfors |
| account director: | Jan Casserlov |
| visual director: | Daniel Forero |
| planner: | Leon Phang |
| application prodco: | Monterosa |
| web prodco: | Suddenly |
| graphic designer: | Jon Palmqvist |
| marketing director: | Jon Casserlov |
| marketing manager: | Ida Modin |
Jung von Matt in Stockholm developed this awesome geo-location-based mobile game for Mini Stockholm to give Swedes the chance to put their tracking skills to the test and hunt down a virtual Mini Countryman. Using their phones, players track the virtual vehicle to a particular location and move within a few feet to catch it. They then have to run as fast as they can lest one of their own countrymen get close enough to swipe it. The first player to have the e-car in their possession for a week wins the real version.
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